Finnebrogue unveils Better Naked brand and new TV commercial

The UK’s biggest bacon brand is to undergo a refresh for its fourth birthday, as Finnebrogue gears up for a plant-based push in 2022.

Finnebrogue Artisan has unveiled its Better Naked brand at the premiere of a landmark new television commercial, to be broadcast on ITV in January.

Naked – the UK’s biggest brand of bacon – has expanded into plant-based over the last year. The refresh, on the eve of the brand’s fourth birthday, will mark the start of a major plant-based push from the Northern Irish food producer in 2022.

The company’s continuous efforts to make food the best it can be, without being bound by the way it’s always been done, is one of the key drivers behind the brand’s evolution. 

The new look Better Naked will be supported by a million-pound TV ad campaign, which broadcasts on ITV from January. It features a young mum called Helen who wants to make changes in the world. She’s not a scientist, nor a politician, nor a superhero, but she can make changes, with Better Naked.

Better Naked make the most wonderfully nutritious and delicious food but they do it in the most sustainable way they can. They’re not perfect – who is? – but they’re always hungry to do more.

Helen’s a mother, a veggie and her partner is not. So what? But together they can change the way they eat, and this can begin to change the world. 

Commenting on the brand refresh, Finnebrogue’s Chief Strategy Officer Jago Pearson, said:

“Our Naked brand has been an enormous success story since its launch four years ago. We have major ambitions for growth in the years to come and this refresh marks a natural point of evolution as we continue to branch out from our revolutionary nitrite-free bacon into a full range of meat and plant-based products that are good for people and good for the planet. 

“The brand is an embodiment of our business and our values. Our new television commercial, ‘Hungry for a better world’, not only encapsulates our restless drive to do better, but is a statement of intent as we launch a £1 million TV campaign for the first time.”