Finnebrogue adds meat-free bacon NPD to plant-based Naked range | Better Naked

Finnebrogue adds meat-free bacon NPD to plant-based Naked range

Sep 24th 20

Finnebrogue has targeted health and climate-conscious consumers with the launch of a plant-based bacon product into Tesco.

Rolling into 600 stores from today (22 September), the “made without the oink” bacon is part of the Northern Irish brand’s recently launched Naked range of plant-based SKUs (rsp: £3/180g).

The NPD is pea protein-based and is said to be high in protein as well as a source of fibre, vitamin B12, zinc and iron.

Chairman of Finnebrogue Denis Lynn said the launch was part of a brand mission to provide food “which is good for our customers and good for the planet”.

“We looked at what was wrong with the plant-based bacon products already on supermarket shelves in order to figure out how to make our plant-based bacon the best it can be,” he said.

“There really is nothing like the taste and smell of proper bacon – but these delicious rashers are [meat-free] so absolutely everyone can be part of that special bacon eating experience. It’s not quite the same as the real thing, but we think it’s getting there.”

Alongside the NPD, Tesco will also be listing Finnebrogue’s additive-free Naked pork sausages.

In May, Finnebrogue unveiled plant-based versions of its nitrite-free Naked meat brand which were initially rolled out into Waitrose.

 

More NEWS

Nitrite-free rashers to hit British supermarkets

Read Article
Dec 29th 17

Nitrite-free rashers to hit British supermarkets

60,000 Brits who quit bacon now enjoying it thanks to healthier Naked Bacon

Read Article
Sep 30th 18

60,000 Brits who quit bacon now enjoying it thanks to healthier Naked Bacon

SCOTTISH PARLIAMENT TO CLAMP DOWN ON CANCER-CAUSING BACON ROLLS

Read Article
Jun 30th 19

SCOTTISH PARLIAMENT TO CLAMP DOWN ON CANCER-CAUSING BACON ROLLS